Headshots are just what they sound like: photos from the chest up. Although you may choose any color background, I primarily shoot indoors with gray or white backgrounds because both work well with most people's skin tones and wardrobe choices. They're also not distracting when used in professional profiles such as LinkedIn. You may also choose environmental shots - urban or nature - that suit your professional purposes.
Portraits, on the other hand, are more involved photos that serve a different purpose than headshots. For example, portraits can be used in news stories, lifestyle pieces , blog posts, social media posts, or as framed art on the wall. Portraits typically involve make-up artists, hair stylists, and various wardrobe changes.
Videos are becoming more and more popular every day in all aspects of media. The capabilities of today's smartphones make it easy for people to simply turn on their cameras and make videos they truly believe are good enough to convey a message. I once heard someone refer to a poorly produced video as a "minimum viable product" to justify its terrible production value. What that person didn't realize was that the video was doing his company more harm than good.
The reality is that the vast majority of DIY videos are junk. Sure, you can produce a video at the touch of a button, but just like people who think selfie photos make for good headshots, there is a wide range of knowledge that is required to produce a video that people will actually want to view. From pre-planning to good lighting to great sound, the fact is that most people simply don't have the capability or equipment to make great-looking and great-sounding videos -Nor do they have the time or desire to learn the craft. That's why you need a professional!
We all know - or should know - our limitations, right? Here are the things I don't do:
Legacy videos are a great way for our valuable seasoned citizens to leave a high-value-production video testimonial of their lives for their loved ones.